The event sector is one of the main business of Beijing North Star. The event business started during the 1990 Beijing Asian Games, grew up during the Beijing 2008 Summer Olympics, and made innovations and advancements in the new era of great power diplomacy and national rejuvenation. In 2015, Beijing North Star established the North Star Event Group to concentrate its superior resources on events. Now, North Star Event Group has developed a "10 + 4 + n" business development pattern. Among them, "10" refers to the 10 entities owned and operated by Beijing North Star, including Beijing International Convention Center, China National Convention Center, Conference Center in Beijing Continental Grand Hotel, V-Continent Beijing Parkview Wuzhou Hotel, Intercontinental Beijing North Star, Intercontinental Beijing North Star in Changsha, Office Building Management Company of Beijing North Star, Apartment Building Management Company of Beijing North Star, and North Star Utilities Management Company of Beijing North Star; "4" refers to four new businesses: 1) entrusted management of event venues and hotels; 2)  consultancy and education training on event research and development; 3) event hosting and undertaking; 4) "Internet plus Event". And "N" refers to the potential new event business in the future.

Guided by the strategy of "expansion by investment, with the brand and at low cost" defined by Beijing North Star, North Star Event Group has opened up an innovative development path featuring "low-cost expansion, asset-lite operation, new economic support, and development of high-end service". In the new event business, North Star Event Group has created its new service sub-brands. One of them is the high-end reception service for the state government. In the past few years, the Group has successfully offered services with the highest standard, the fastest response, the strictest style and the best results for numerous great occasion including APEC Summit 2014 in Beijing, 2016 G20 Hangzhou summit, the First “Belt and Road” Forum for International Cooperation, BRICS Xiamen Summit, SCO Qingdao Summit, the 2018 Beijing Summit of the Forum on China-Africa Cooperation, the Second “Belt and Road” Forum for International Cooperation, Beijing World Horticultural Expo, and the like. Another sub-brand is the provision of venue management service. As the first professional venue management service provider in China, North Star Event Group manages the largest number and the largest size of venues. At present, the Group manages 14 exhibition venues in other provinces and cities, which has a gross floor area of over 3 million㎡. The third sub-brand is event hosting and undertaking. It has independently made and hosted the China Game Festival 2018, China Digital Creative Technology Exhibition and China Game Festival 2019, and China Chengdu International Supply Chain and Smart Logistics Expo 2018 and 2019. The fourth sub-brand is event research and consulting. North Star Event Group has functioned as a think tank for the and industry to build a municipal exhibition platform and make research and report on government issues in an in-depth and extensive manner. What’s more, it has provided consultancy in the site selection, development, construction, and operation management of more than 30 event venues in many cities in China.

North Star Event Group is working towards a world-leading event branded company.